Heritage-specific guidance
Working with AI in heritage contexts requires understanding both its strengths and limitations.
What Goose is good at
Goose excels at helping you explore possibilities and approaches. Use it for:
- Generating marketing ideas and content approaches
- Exploring different ways to present historical information
- Suggesting audience engagement strategies
- Developing frameworks for common challenges
- Creating templates and structures for content
- Brainstorming solutions to marketing and visitor challenges
Accuracy and facts
Goose should not be your source for historical facts or dates. Always verify historical information against your own sources and expertise.
Use Goose for: "How can we make this story more engaging for families?"
Not for: "What happened at our site in 1642?"
Your expertise remains essential for ensuring accuracy and appropriate interpretation of historical content.
Working within constraints
Heritage organisations typically work with limited resources. When asking Goose for help, include your specific constraints:
- Budget limitations ("We have £300 for this campaign")
- Staffing capacity ("I'm the only person who can work on this")
- Venue restrictions ("Our building has access limitations")
- Audience considerations ("Our visitors are mainly over 65")
- Seasonal factors ("This needs to work during our quiet winter months")
Preserving authenticity
Use Goose to find ways to communicate your authentic heritage message more effectively, not to create content that misrepresents your site or collections.
The goal is to make your genuine heritage story more accessible and engaging, not to invent or exaggerate.
Building confidence
Start with lower-risk tasks to build confidence:
- Social media post ideas
- Event planning approaches
- Visitor communication improvements
- Internal process documentation
As you become more comfortable, you can tackle more complex challenges like strategy development or comprehensive marketing plans.


Goose is brought to you by the Arts Marketing Association. It has been made possible by The National Lottery Heritage Fund as part of the Grow phase of their Heritage Innovation Fund.