Getting started
The key to getting useful responses from Goose is providing context. Think of it as briefing a knowledgeable colleague who understands the heritage sector but doesn't know your specific situation.
Provide context
Include details that help Goose understand your situation:
- What type of heritage organisation you are (museum, historic house, archaeological site, etc.)
- Your audience (families, tourists, school groups, local community)
- Your constraints (budget, staffing, venue limitations)
- What you've tried before
- Your specific goals
Instead of: "Help with marketing our collection"
Try: "Help create social media content for our Victorian textile collection aimed at families with young children visiting during the Easter holidays"
Start specific, then expand
Begin with your main question or challenge, then add context as needed. You don't need to include everything at once.
Expect conversation, not answers
Goose works best through conversation. Your first question won't usually give you a complete solution, and that's normal. Use follow-up questions to:
- Add constraints ("That's helpful, but we only have a £200 budget")
- Adjust the focus ("We need something more suitable for families")
- Build on ideas ("Can you expand on that second suggestion?")
Use your expertise
You remain the expert. Goose provides suggestions and approaches, but you decide what will work for your organisation and audience. Feel comfortable saying "That won't work because..." and explaining why.
Be specific about what doesn't work
When a suggestion isn't suitable, explain why. This helps Goose adjust its approach:
- "Our venue can only accommodate 30 people"
- "We can't serve alcohol due to licensing"
- "That approach wouldn't work with our regular older audience"


Goose is brought to you by the Arts Marketing Association. It has been made possible by The National Lottery Heritage Fund as part of the Grow phase of their Heritage Innovation Fund.