About Goose
Goose is your specialist support system, co-designed with heritage organisations for heritage professionals across the UK. Whether you're developing social media strategies, trying to reach new visitors, developing an evaluation framework, or need some campaign ideas, Goose helps you think things through, test ideas, and move forward with confidence. You bring the heritage expertise - Goose helps you share it with the world.
Goose grows smarter through the collective wisdom of heritage professionals like you. When you share your experiences and insights - via the interview feature - you're helping build a knowledge base that benefits the entire sector.
What Goose does
Goose helps museums, historic sites, cultural festivals, and archives create audience-ready content, develop practical strategies, and connect with visitors in meaningful ways. It works within the constraints and resources typical of heritage organisations.
How it works
Unlike generic AI assistants, Goose understands the heritage sector. It knows about limited budgets, diverse audiences, seasonal challenges, and the balance between preservation and accessibility that defines heritage work.
You can use Goose to:
- Create social media content that brings history to life
- Develop marketing strategies for exhibitions and events
- Write visitor-facing materials
- Plan community engagement programmes
- Generate fundraising content
- Explore different approaches to common challenges
Who created this
This application was made possible by funding from the National Lottery Heritage Fund. It was built by the Arts Marketing Association with technical assistance from Make Sense Of It.
Getting the best results
Goose works best when you provide context, just as you would when briefing a human colleague. The more specific you are about your situation, audience, and constraints, the more useful the responses will be.
This is a conversation, not a search engine. Feel free to ask follow-up questions, provide additional context, or ask Goose to adjust its suggestions based on what will and won't work for your organisation.
Goose is brought to you by the Arts Marketing Association. It has been made possible by The National Lottery Heritage Fund as part of the Grow phase of their Heritage Innovation Fund.