Visitors to reach?
Funding deadlines looming?
Meet Goose – the AI marketing partner that gets heritage. Helping you attract visitors, win funding, and get ahead of the to-do list.
Whether you're flying solo at a local museum or stretched thin at a national institution, Goose is here to help.

Why Goose works for heritage
It speaks your language
Built for heritage, Goose understands your constraints, audiences and goals. No generic advice that assumes unlimited budgets.
Thinking Partners: your virtual team
Work with specialist advisors who get heritage, from Social Media Manager to Fundraising Manager, Learning and Engagement to Market Research. Get practical templates, drafts and checklists when you need them.
The Peer Pond: what actually works
Goose learns from the sector. The Peer Pond is a growing pool of anonymised, real-world approaches heritage people have tried: what worked, what didn't, what they'd do again. Stop reinventing the wheel.
Quick wins to strategic thinking
Get something useful in 3 minutes: a social media plan, a draft press release, a case for support, a newsletter. Goose grows with your needs.
Cautious about AI?
That's normal. Goose helps you build confidence responsibly, with guidance on ethical, practical use, so you stay in control.
How people are using Goose
Real examples from heritage professionals and volunteers across the UK
Amend project timelines and create planning documents for stakeholder discussions
Develop social media strategies adapted to tight budgets
Generate marketing plans that inform team decisions
Create event plans with budget-conscious approaches
Goose needs you (yes you!)
If you've ever figured out something that worked (even by accident), solved a problem with no budget, or learned what definitely doesn't work - you have something valuable to share.
Goose grows through real experiences from real people. Different perspectives make it work for everyone.

“It's like a game changer for smaller organisations... people who don't have access to these wide sort of fonts of knowledge. It's like a virtual marketing team.”

Create your account
Join heritage professionals and volunteers across the UK who are already using Goose to work smarter, not harder.