Goose logo

Built with and for heritage professionals

Funded byNational Lottery Heritage Fund
Developed byArts Marketing Association

Visitors to reach?
Funding deadlines looming?

Meet Goose – the AI marketing partner that gets heritage. Helping you attract visitors, win funding, and get ahead of the to-do list.

Whether you're flying solo at a local museum or stretched thin at a national institution, Goose is here to help.

A guided tour

Why Goose works for heritage

It speaks your language

Built for heritage, Goose understands your constraints, audiences and goals. No generic advice that assumes unlimited budgets.

Thinking Partners: your virtual team

Work with specialist advisors who get heritage, from Social Media Manager to Fundraising Manager, Learning and Engagement to Market Research. Get practical templates, drafts and checklists when you need them.

The Peer Pond: what actually works

Goose learns from the sector. The Peer Pond is a growing pool of anonymised, real-world approaches heritage people have tried: what worked, what didn't, what they'd do again. Stop reinventing the wheel.

Quick wins to strategic thinking

Get something useful in 3 minutes: a social media plan, a draft press release, a case for support, a newsletter. Goose grows with your needs.

Cautious about AI?

That's normal. Goose helps you build confidence responsibly, with guidance on ethical, practical use, so you stay in control.

How people are using Goose

Real examples from heritage professionals and volunteers across the UK

Project Planning

Amend project timelines and create planning documents for stakeholder discussions

Social Media

Develop social media strategies adapted to tight budgets

Marketing Plans

Generate marketing plans that inform team decisions

Event Planning

Create event plans with budget-conscious approaches

Goose needs you (yes you!)

If you've ever figured out something that worked (even by accident), solved a problem with no budget, or learned what definitely doesn't work - you have something valuable to share.

Goose grows through real experiences from real people. Different perspectives make it work for everyone.

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It's like a game changer for smaller organisations... people who don't have access to these wide sort of fonts of knowledge. It's like a virtual marketing team.
Gareth from Ty Pawb
Gareth
Events Director, Ty Pawb

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The National Lottery Heritage Fund logoArts Marketing Association logo

Goose is brought to you by the Arts Marketing Association. It has been made possible by The National Lottery Heritage Fund as part of the Grow phase of their Heritage Innovation Fund.